Why we only make one version of every product
One of life's big challenges is finding your purpose. Your calling. It is rarely easy, but the reward is a relief.
The same goes for a shop like us. We have realised that our purpose as a shop is to remove everything unnecessary. To make the simplest designs ever.
The same prices as the big chains, but only one version
Our prices are on a level with the big fast-fashion chains. The difference is that we don't have changing collections, each with its own range of t-shirts or sweatpants to choose from.
Instead, we try to develop one version of every product, as simple and as high quality as possible - without touching the friendly, low prices.
It might sound like a boring vision, but we really believe we can teach each other to love the simple.
Love, Boom