100-day returns. Love, Boom

Boom Butik

Our vision

Dear customer. Let us explain, with questionable humility, how we try to do things a little bit differently in our industry. You see, there's an idea behind this whole Boom project, beyond taking photos of cool people and selling clothes. We've tried to lay it out sharply below. Love, Boom

Fast fashion

A range of 150,000 products
Adds between 5,000 and 20,000 new variants a year.

Expressive, modern designs
Copies the fashion houses' approach, but at a price where the quality can't keep up.

Makes us think: what about fewer, but nicer, expressive items?

Defines your look
Copies the fashion houses' approach to fashion, but at a price where you have to compromise on quality.

Makes us think: the staples of our wardrobe had better just be simple.

New products and variants rather than new photoshoots
When there's always a new collection on the way, there's often only time to interpret each design in a single photoshoot.

And then it's on to the next style.

Boom Butik

A range of 15 products
We ask ourselves: what is the most essential thing in a wardrobe?

As simple an expression as possible
We ask ourselves: what does the simplest t-shirt, knit or shirt look like?

The clothing should appeal to as many people as possible.

Your backup dancer
Not designed to take the focus. It's your backup dancer, who knows the moves but stays in the background.

Its role isn't to define your look - that can be your new shoes, your lovely jewellery, or just your eyes!

The same product in new contexts - again and again
Since our range doesn't change very much, we have time to interpret the same products many times in our pictures.

That way we keep rediscovering how they can be worn.

More great finds from the little shop

Customer reviews

Great selection + fast shipping

I just wanted to buy a couple of Christmas presents - and WOW, what a huge selection on the website! And super fast delivery. Ordered yesterday at 11:00, received them today at 10:00!!

Patreck H.

I've shopped at Boom Butik again and again...

I've shopped at Boom Butik again and again, and not once have I been disappointed.

Alexandra F

Love boom butik

Love boom butik. Both their products and their website are great and work perfectly. I warmly recommend shopping here🤗

Marie S.

Best service, no contest

Easily the best service from an online clothing store. Great communication, insanely fast delivery (next day, free) and real transparency. Good prices too.

Anonymous

The item was perfect

The item was perfect. The price was reasonable. Fast delivery.

Anne

Lovely clothes

Fast service. Fantastic clothes. Great fit. Fast shipping. Lovely emails that make you feel welcome.

Mai K

Everything was insanely good

The quality was super good and delivery was super fast - it only took one day!!! I'll definitely be shopping there again☺️😁

Philip T

Easy and fast

Very easy website to navigate. Fast dispatch and good-quality items.

Steph

Great experience

fast delivery, and good quality. My sweatpants from boom butik are so beautiful and the quality is really good. I'll definitely be getting them in more colours❤️

Isabella R.

Always a pleasure to shop with…

Always a pleasure to shop with Boombutik.dk - we've also visited their store in Copenhagen. That was a very positive experience too. Nice quality at a good price… fast delivery.

Tinna H.

The teenager's favourite online shop.

I'm just as big a fan of their lovely, soft products as of their utterly outstanding customer service when a package only makes it halfway.

Michelle M

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